In 2015 the market trends have been steady throughout the year. The current trends for genders in game are 48% female and 52% male. This trend has steadily been leveling out for the past few years as there is a growing population of female gamers. This is important as this needs to be considered when creating a target audience for a game. The average age trend is increasing as it has gone from 30 last year to 31 this year. 29% of the gamers this year were under the age of 18. This tells us that there is a huge variety of ages that play video games. Which is extremely important when considering the target audience as these audiences are completely different in there game requirements.
From this increase in the video game popularity this has created the bi product of a sudden emergence of a lot more independent games being released and a lot more indie companies being formed. These indie companies tend to release smaller games often of the rouge-lite and survival genres. These genres have also become popular this year through media like youtube and twitch.tv as the broadcasters influence the market trends by showing off games to large audiences.
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